Costume, cultura e società

How many Madonnas, nowadays…

Those who thought that passing years would help them in freeing from Madonna were completely wrong. Approximating the end of another decade, it is easy to ascertain that there are more Madonnnas now than more than twenty years ago. At least, at that time, there was only her. Kylie Minouge, Cristina Augilera, Britney Spear and many others, up to the last one, Lady Gaga: any decade has had the ones who have tried to emulate her. But, the original one was always there. And she is still. Is the Madonna formula inimitable or all the others choose the wrong ingredients?

Next to her 53rd birthday on the 16th of August, more than simply a singer, Madonna is now considered a pop music icon. According to the Guinness World Records, Ms. Ciccone has sold more than 300 million records worldwide. In 2008, Billboard magazine ranked Madonna at number two, behind only The Beatles, on the Billboard Hot 100 All-time Top Artists, making her the most successful solo artist in the history of the charts. But, Madonna has only 52 years. So if we think, on the one hand, of Tina Turner or Cher’s careers and, on the other hand, of Madonna’s notorious will power, we can easily imagine where she is going to arrive. Despite of what was said about Madonna’s talent at the beginning, none can deny that she has become the Queen of the pop.

Kylie, Christina, Britney and now Lady Gaga followed. All of them have their successes, all emulating, who more, who less, the star. However, “none of them are able to change and reinvent themselves as Madonna did many times”, said Alessandro Rastrelli, 35, one of the Italian Madonna’s Fun Club.  As a matter of fact Madonna is known for continuously reinventing both her music and image, always convincing. However there is far more than this. Madonna worked with upcoming talented producers and previously unknown artists. She was one of the first that used the means of video to implement her image. Her use of shocking sexual imagery has catalyzed public discourse on sexuality and feminism. Being controversial has been another part of her success. Also, she has always been the owner of herself. She achieved the kind of financial control that women had long fought for within the industry. Professor Colin Barrow of the Cranfield School of Management described Madonna as “America’s smartest businesswoman.”

Essentially, all of those things and few more made the difference: in this way a young Italo-American dancer in New York became the most known pop star in the world. No doubts that her undeniable talent is due to be not only a singer, but much more. Therefore, it is probable that the followers have to learn from her not only how to reach the success using skillfully all the means that the show business give, but mainly how to keep it for many years ahead. Never think to be arrived seems the secret to stay.



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